Get FinancingHorse Trainer Sells Freightliner Toter Truck Within A Month Through An RVUniverse Editorial Ad
“We bought it brand-new,” says the former owner of a 2003 Freightliner toter truck he sold in December 2025 via RVUniverse. “I trained horses for almost 30 years. It was perfect,” he says of pulling an 8-horse trailer with his wife by his side. “We went all over the country. We went to Canada, we went to Arizona, we went to Kentucky, we went to Ohio, Michigan. We traveled all over showing horses.”
The Freightliner Toter Truck Story
The seller of the Freightliner FL60 lives in Saint Francis, Minnesota, just north of Minneapolis. His wife originally test-drove the truck, which had an aluminum bed and LED lighting from an LH3 conversion package by SportChassis in Oklahoma.
The upscale haul truck had a 300-horsepower (224-kilowatt) Mercedes-Benz MBE900 diesel engine, a 6-speed Allison automatic transmission, air ride, and all-aluminum wheels. Being a medium-duty, Class 5 vehicle, the Freightliner didn’t require a commercial driver’s license (CDL) to operate.
“I got a lot of grief when I first bought it,” says its former owner. “A lot of grief, just from other people in the industry. They were like, ‘You guys are making too much money if you can drive a truck like that.’
“Well, guess how many trucks they went through, and we still were driving the same truck. I mean, they were going through the 1-ton duallies, spending probably two-thirds of what we spent to buy that truck. And they were getting new duallies every five to seven years, and we drove that truck for 20!”
Maintenance Habits That Reduce Breakdowns
The former owner credits the Freightliner’s longevity to diligent preventive maintenance. “We only ever ran synthetic oil in it,” he says. “Every time they told me that it was ready for an oil change, I took it in. And if they told me that this belt was cracked or something, I said, ‘Fix it, replace it, take care of it. Because I do not want to be sitting on the side of the road with a load of horses, broke down.’
“And it got DOT’d every year. We just took everything in. So, yeah, I tried to take care of it. I mean, we needed it for our business. You know, our people were spending good money to have us take their horses down the road,” so he wasn’t about to take any risks with vehicular maintenance.
How RVUniverse Became The Faster Way To Sell The Toter Truck
“Then, when we closed our business, there was really no reason to have it anymore,” the truck seller continues. “We had it at a trailer dealer, and he told us he was going to get all this money for it, and he never did, and he had it for over a year. And then I brought it home and parked it on the side of the road. Had a couple phone calls on it.
“And then I was down at our U.S. Nationals in Tulsa, and I was talking to another guy down there, and I said, ‘Hey, I see you’re driving a new dually.’ I go, ‘What happened to your semi?’ He told me about RVUniverse, then he said, ‘I put my truck and trailer on there,’ and I think he told me it was sold in a week. So I came home and called you guys.”
Premium Exposure Strategy With An RVUniverse Editorial Ad
Toter trucks are frequently used to pull fifth wheel campers and toy haulers, so they appear often on RVUniverse.com. Toter trucks also pull gooseneck horse trailers with living quarters, which are sold via TruckPaper.com. Ad sales representative Ian Stirek spoke with the owner of the Freightliner and described the benefits of an editorial ad in the weekly RVUniverse print publication.
An editorial ad has loads of space for a large photo and a list of the unit’s selling points. It also comes with a bordered, premium listing on RVUniverse.com at the top of the search results within the asset’s category. “Your salesman Ian, he worked his little magic on me, and talked me into a $1,600 ad,” the seller laughs. “Yeah, so I put it on there.”
3,500 Clicks, 22 Watchlist Saves & Strong Buyer Interest
The seller invested in the enhanced exposure of a half-page editorial ad in the Eastern edition of RVUniverse magazine. He also chose the instant featured listing option, so the ad’s premium listing could go online immediately. Like other assets for sale on RVUniverse.com, the Freightliner’s listing was also automatically cross-listed on TruckPaper.com for exposure to a broader audience.
One week in, the Freightliner had attracted healthy web traffic but no calls, so the seller adjusted his price downward. In a handful of weeks, the RV hauler attracted nearly 3,500 clicks from interested truck shoppers, while 22 potential buyers saved the vehicle to their watch lists.
From Online Lead To Fast Sale
Then a buyer in Tennessee noticed the truck on RVUniverse and bought it, sight unseen. “Yeah, the guy never even came and looked at it,” says the former owner. “He just bought it. Had the hauler come and get it, and it was gone. It was gone in less than a month.
“I got a few calls prior to selling, prior to Travis buying it,” the seller continues, “But after I sold it—probably within the week after I sold it—I had three more calls on it. And you want to know the reason why they called on it? Well, there were two reasons. Well, there were three reasons!” he says with a chuckle.
“One, I was the original owner. Two, it was pre-DEF, so the only state it can’t go in is California. So, it was a one-owner, it was pre-DEF, and it didn’t even have 170,000 miles on it. And [the buyer] told me he got it home and hooked it to a trailer. He was buying it because he had an 8-horse and a 6-horse trailer, and he needed a truck to pull his other trailer.
“I still talk to him,” says the seller. “Because I was just diagnosed with cancer, and his wife was being treated for cancer when he was buying the truck. And so he keeps checking on me to see how I’m doing with my treatments, and I talk to him about him and his wife and her treatments. And he shows horses, and so yeah, we kind of had a connection there.”