Get FinancingAccelerate Your Powersports Vehicle Sales Game With MotorSportsUniverse
As spring blooms, activity on farms, ranches, jobsites, and recreational areas is about to rev up. While motorcycles, dirt bikes, and go karts remain popular among enthusiasts and recreational users, ATVs, UTVs, and snowmobiles increasingly serve both work and leisure needs. Since 2018, Sandhills Global has offered MotorSportsUniverse.com to help sellers meet this demand.
At MotorSportsUniverse.com, dealers and private sellers can reach buyers in this niche market. In addition to powersports and motorsports vehicles, buyers can browse attachments, view equipment for rent, and access listings for golf carts, RVs, trucks, and utility trailers that are also available on other Sandhills trade sites.
A Platform Built For Buyers
MotorSportsUniverse.com features a clean, easy-to-navigate interface with thousands of detailed listings for ATVs and UTVs in sport, youth, and utility configurations, as well as a range of motorcycles (standard, cruiser, sport, dirt bike, and other varieties) and snowmobiles (trail, performance, touring, and more).
Users can search by category, manufacturer, model, and newly added listings, or go straight to popular brands like Arctic Cat, Can-Am, Polaris, BMW, Harley-Davidson, and Honda. Asset listings include detailed specs, photos, video, asset location, and seller contact information.
Because MotorSportsUniverse.com serves buyers worldwide, visitors can select from 30-plus languages and dozens of currencies and choose imperial or metric units to personalize their experience.
Financing, Shipping & Other Benefits
When buyers are ready to make a purchase, each listing on MotorSportsUniverse.com includes a convenient Currency Apply For Financing button that launches a quick, secure financing application to obtain funding from Currency’s trusted lending partners. Listings also include a FR8Star Get Shipping Quotes button so buyers can quickly request free heavy-haul shipping quotes and arrange transport with vetted carriers in the FR8Star network.
MotorSportsUniverse.com also highlights powersports and motorsports assets for sale in upcoming AuctionTime online-only auctions and Equipmentfacts live simulcast events. Users who register and log in to the site can save assets to watch lists, receive personalized recommendations based on their search and browsing behavior, and sign up to receive text alerts and weekly email updates. They can also list assets for sale and post a free Want-To-Buy, which remains active for 30 days and alerts sellers with matching inventory.
Dedicated MotorSportsUniverse iOS and Android apps mirror all site functionality, allowing users to search listings, contact sellers, and more from virtually anywhere.
An Exposure-Generating Machine
For sellers, MotorSportsUniverse is a lead-generation engine powered by Sandhills’ comprehensive advertising options. Since MotorSportsUniverse is an offshoot of Sandhills’ TractorHouse brand, many sellers run a print ad in TractorHouse magazine. Each asset in such an ad receives an online featured listing on both TractorHouse.com and MotorSportsUniverse.com, which appears higher on list page search results.
How prominently a featured listing appears online depends on the ad type. Priority pages, such as front and back covers, typically appear on the first page of search results. These are followed by assets showcased in multipage spreads, full- and half-page ads, and photo listings, which highlight a single item. Motorsports assets in upcoming auctions appear highest in search results.
Sellers can extend their reach with homepage and category-specific banner ads on MotorSportsUniverse.com, as well as with targeted banners in weekly email updates. Many sellers use cost-effective email blasts sent to the MotorSportsUniverse marketing distribution list to highlight current inventory, promotions, and more.
Cross-Brand Promotion Power
Sandhills’ interconnected platforms give sellers valuable cross-posting advantages, enabling them to target buyers in specific industries where demand is strongest. For example, a seller can advertise a utility ATV in LivestockMarket EquineMarket magazine to reach ranchers or market a utility UTV in the Western or Eastern edition of NeedTurfEquipment to attract the attention of groundskeeping professionals in a particular region of the U.S.
Listings on MotorSportsUniverse.com are also automatically cross-marketed on TractorHouse.com, and certain categories cross-list to NeedTurfEquipment.com, RVUniverse.com, and other relevant trade sites. Sellers with a Sandhills-hosted website gain additional exposure, as their listings on MotorSportsUniverse.com redirect customers to their company website, where they can view the entire inventory and learn more about the company.
Kickstart Your Advertising Vehicle
Ready to reach motorsports buyers in the most effective way possible? Contact your Sandhills sales representative today to build a marketing strategy tailored to your inventory.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.