Get FinancingRVUniverse Provides Unmatched Advertising & Sales Tools For RV Dealers
The pandemic boom in RV sales may be over, but that doesn’t mean the popularity of RV travel has waned. Whether it’s a couple looking to get into #vanlife or a family looking to bond while enjoying the great outdoors, RVUniverse is the go-to resource to find the right RV for their dream vacation.
The RVUniverse platform features all kinds of for-sale listings—everything from compact tear-drop trailers and pop-up campers to easy-to-drive Class B camper vans, to spacious Class A motorhomes, and everything in between, ensuring buyers can find the model that meets their needs. That means sellers can be sure they will have a constant flow of buyers browsing their inventory.
How RVUniverse Reaches Buyers
RVUniverse magazine is printed in two weekly regional editions, Eastern and Western, with the Mississippi River as the dividing line. Buyers can pick up copies of the magazine at RV resorts, campgrounds, truck stops, and service stations nationwide.
Every RV listed in the magazine receives a corresponding online listing on RVUniverse.com and in the RVUniverse mobile app, where sellers can include additional photos, videos, floor plans, detailed specs, and contact info. Buyers using RVUniverse.com or the RVUniverse app can easily browse RV listings, auctions, and auction results or search by keyword, category, manufacturer, model, and more.
To further expand their digital reach, sellers can take advantage of banner ads and email blasts. These campaigns are designed to put your listings directly in front of RV buyers browsing online or checking their inboxes for newly available assets.
Advertising Options
RVUniverse magazine has advertising options to meet any need or budget, including small single-asset photo listings; quarter-, half-, and full-page ads; multi-page spreads; and editorial ads. To get more bang for the buck, sellers can also opt for priority pages.
Listings with priority page ads receive prime placement not only in the magazine but also in search results on the website. These ads, located on the front and back covers, front and back inside covers and their facing pages, and the centerfold, are the first pages buyers see when they flip through the magazine. Their corresponding featured listings online appear higher in search results, helping RVs sell quickly. Sellers can further increase their online presence with banner ads and email blasts.
Sellers who run regular ads in weekly editions of RVUniverse magazine can list their entire inventory on RVUniverse.com. These general listings appear after all premium, featured, and auction listings.
Editorial Ads
Sellers can choose to shine the spotlight on a single asset with an editorial ad. These larger ads, available in half-page, full-page, and two-page formats, include room for more photos, detailed specs, and a full description. In addition to their prominence in print, editorial ads receive premium placement on RVUniverse.com. Premium listings are denoted by a dark blue border and appear at the top of RV category pages for maximum impact.
Cross-Posting Benefits
RVs listed for sale on RVUniverse.com receive additional exposure online through cross-posting on other relevant Sandhills Global brands. Cross-posting to sites such as MarketBook.ca, the all-in-one resource for buyers in Canada covering the commercial trucking, agriculture, and construction industries, further expands the international audience. RVs listed on RVUniverse.com also appear on MarketBook Latin America’s sites in Central and South America, such as MarketBook.mx.
RVUniverse.com also offers links to related equipment and vehicles on other Sandhills sites, including cargo trailers, ATVs, generators, and more, to help campers find everything they need for a memorable trip.
Successful RV Auctions
RVs listed for auction AuctionTime.com or Equipmentfacts.com are automatically listed on RVUniverse.com as well. That cross-platform exposure gives auction listings extra visibility and puts them in front of buyers who are actively searching for units on RVUniverse but may not have considered browsing auction platforms.
Buyers can browse RVs up for auction by clicking the Auctions icon in the categories section on RVUniverse.com. Buyers can also click Auctions For You at the top of the RVUniverse.com homepage to find AuctionTime and Equipmentfacts auctions that include RVs. Clicking an auction takes users to AuctionTime.com or Equipmentfacts.com, where the RVs attract not only buyers from RVUniverse but also regular bidders from the auction platform.
Add Rental Income
Rental is worth considering for those who aren’t ready to commit to ownership or are still debating which type of RV best meets their needs. It allows customers to try specific RV types as they decide which size and features they really need, and it enables dealers to generate additional revenue. Renting also allows campers to fly to a location and obtain an RV for the short term rather than drive it across the country if their destination is far from home.
RVUniverse.com offers a few options for finding rental RVs. Visitors can click the Rentals icon on the homepage to view all current rental units, scroll down to the RVs And RV Components For Rent section on the homepage, or click the Rent toggle at the top of any list page. Customers can also rent items, such as portable generators, to supplement their gear before a trip.
Everything Campers Need
In addition to RVs, dealers can market components and parts for campers, along with RV accessories such as sofa sleepers, indoor furniture, and appliances; hitches, ball mounts, and towing accessories; awnings for exterior shade; outdoor patio furniture sets; electrical, plumbing, and gas components; and much more.
Download The App
Maintain easy access to RVUniverse from anywhere. Available for iOS and Android devices, the RVUniverse mobile app includes all the same features as the website and updates in real time, so users always see the latest inventory. Sellers can manage inventory, list new units, and respond to buyer inquiries right from their phone. Buyers can browse listings, add units to a watch list, and contact sellers directly through call, text, email, or video chat.
Offer (Or Get) RV Financing
Buying an RV is a major purchase. If you are a dealer with a Sandhills-hosted website, you can offer point-of-sale financing through CurrencyFinance by adding a financing link to your site. RV buyers can also get financing by clicking the Apply For Financing link on any RVUniverse.com listing or by visiting GoCurrency.com.
Clicking the link on an RV listing launches a simplified application and automatically pulls in essential RV information from the listing, reducing data entry. After completing a quick online application, the Currency team will find competitive financing up to $500,000 with the lowest available rates and the best possible terms.
View RV Auction Results
Planning to sell an RV at auction? Before you list, do some research. Go to AuctionValues.com to view a continuously updated database of aggregated auction results from AuctionTime, Equipmentfacts, and other platforms and auction houses in the United States and Canada. Viewing results from other sales can help you time the auction right to get the best results and aid dealers in setting expectations for consignment customers.
On the AuctionValues.com homepage, click the RV category to view individual results as well as high, low, and average prices. Filters on the left side of the page allow you to narrow the results by category, manufacturer, year, location, auction date, mileage, GVW, and many other criteria.
Start Selling RVs
Contact your Sandhills rep today to create your RV advertising strategy, learn more about RV auctions, or add rental income.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.