McClain’s RV SuperStores Expands Customer Reach With RVUniverse

The 2025 Sandhills Global Forum, held in Lincoln and Omaha, Nebraska, brought together industry leaders from the transportation and equipment sectors. Attendees explored how platforms like RVUniverse are shaping the future of sales with a mix of online, print, and featured listing opportunities. During the event, we spoke with Jakoby Moore, Nate McClain, and Derek Hess from McClain's RV SuperStores about how they utilize RVUniverse to expand their customer base.

Reaching More Customers With RVUniverse

McClain’s RV SuperStores has been in business for more than 60 years. Founded in 1963 by Larry and Nancy McClain in Oklahoma City, McClain’s RV SuperStores expanded into Texas in 1989 and now operates five locations across the state.

McClain’s RV SuperStores uses RVUniverse to expand its reach and connect with buyers across Oklahoma, Texas, and beyond. By combining featured listings, print magazines, and online exposure, the company can showcase the RVs it wants to sell directly to shoppers. As Hess explains, “Most customers start online now, and RVUniverse helps us get our name in front of potential buyers while driving traffic to our stores.”

Beyond online exposure, RVUniverse magazine appears at campgrounds, rest areas, and other popular locations, ensuring McClain’s reaches RVers wherever they are.

Watch the full interview to learn how McClain’s RV SuperStores maximizes RVUniverse’s online and print tools to grow their business.